Loewe is expanding its OLED TV series bild i with a new top model with an impressive 77 inch (196 cm) screen diagonal, the Loewe bild i.77 dr+. As with all bild i models, Loewe relies on the latest display technology and first-class hardware. The Loewe bild i.77 dr+ stands for breathtaking picture quality, fast and intuitive operation, the latest OLED technology, intelligent additional functions and an exclusive design.

Since the market launch, the Loewe product line bild i has been continuously further developed and since then has stood for super-fast and smart streaming TVs: Thanks to many features and apps, powerful sound solutions and a wide range of optional installation options, Loewe offers an individually configurable home entertainment center with the bild i series . With the addition of the new 77-inch top model, the product line is now available with first-class 4K OLED panels in sizes of 77, 65, 55 and 48 inches. The right image size is available for every customer requirement.

Latest UHD OLED panel with perfect brilliance

Thanks to its latest Ultra HD OLED panel, the Loewe bild i.77 dr+ offers high-contrast images and an impressive color spectrum. In addition, the latest technologies such as HLG, HDR 10 and Dolby Vision™ support image processing. The Loewe bild i.77 dr+ is already calibrated at the factory, so that excellent picture quality is guaranteed from the first time you switch it on. Based on algorithms that have been optimized over decades, the top device in the Loewe TV range achieves a natural, harmonious picture with standard-compliant and pinpoint display and thus impresses with video reproduction at the highest level.

Sophisticated electronics and convenient recording

The technical basis is the Loewe Chassis SL7 with the latest operating system Loewe os7.4. The Loewe bild i.77 dr+ is ready to go just four seconds after being switched on. The sophisticated technology of the smart TV leaves nothing to be desired and users can quickly navigate to the desired functions in the intuitively designed menu. With the Loewe dr+ hard disk recorder integrated as standard with 1 TB hard disk storage, spontaneous or programmed recording of TV programs or pausing with time shift is a breeze.

All features and comfort functions are just a push of a button away on the Loewe remote control. Thanks to the integrated language assistant, Bluetooth and direct buttons on the remote control for numerous streaming services, operation is intuitive and child's play. In addition, the Loewe bild i.77 dr+ has an extensive selection of native apps on board, such as Apple TV+, YouTube, Zattoo, HD+, Netflix, Amazon prime video, DAZN, FIFA+ and Disney+. The clear Loewe home screen shows all important content and an almost limitless selection of entertainment options at a glance. Television, video-on-demand, listening to music, surfing the Internet or using online services are just a few of the functions that the Loewe Smart TV easily combines and reproduces in first-class picture quality.

Together with the latest Loewe os7 software, the Loewe Chassis SL7.4 also offers numerous functions for hotel TV and home automation. This also includes the compatibility and support of Control4 and Crestron systems for controlling home automation systems.

Impressive sound – with modular Loewe audio components

The two Loewe home cinema sets 553 and 531, the Loewe klang bar5 mr soundbar with the Loewe klang sub5 subwoofer or the Loewe klang bar3 mr soundbar are the ideal sparring partners for the Loewe bild i.77 dr+ for impressive cinema sound. These active Loewe audio components support all Dolby Atmos with up to 5.1.2. Surround channels as well as HDMI eARC for extended audio formats of the latest film or series productions with up to an impressive 1.360 watts total music output.

In addition, thanks to the open multi-room systems DTS-Play-Fi, Apple AirPlay and Google Cast, additional Loewe klang mr loudspeakers can be integrated into a multi-room system. Any number of Loewe klang sub5 subwoofers can be used for larger rooms.

Quality in a modern design with individual installation solutions

The Loewe bild i.77 dr+ is a gem from all sides thanks to its 360° design with a painted and fabric-covered rear wall and hidden cable routing. It impresses as a well thought-out, central design statement with great attention to detail. For example, a magnetic cover hides the numerous connection options as well as any annoying cables. Thanks to its elegant design, the Loewe bild i.77 dr+ blends harmoniously into any interior.

The ingenious and exclusive design is rounded off by the flexible installation solutions that turn the Loewe bild i.77 dr+ into an aesthetically sophisticated home cinema: Flat on the wall with the tilting Loewe wall mount universal, free-standing in the room on the Loewe floor stand flex , or floating freely on the Loewe floor2ceiling stand. With the two stand solutions, the television can be turned as required and the cables disappear in the concealed cable duct. A special highlight is the Loewe floor2ceiling stand: this spectacular installation solution in the form of a floor-to-ceiling rod can be individually adjusted depending on the ceiling height (up to 2,90 meters) and the desired TV height position (from 65 cm).

Prices and availability

The Loewe bild i.77 dr+, including the universal wall mount, will be available from authorized retailers from June 5.999 at a recommended retail price of EUR 2023*.

The recommended retail prices for the optional audio solutions:

• Loewe home cinema set 553 EUR 3.999*
• Loewe home cinema set 531 €3.399*
• Loewe klang bar5 mr EUR 1.759*
• Loewe klang bar3 mr 999 EUR*

The recommended retail prices for the optional set-up solutions:

• Loewe floor2ceiling stand EUR 899*
• Loewe floor stand flex EUR 699*
• Loewe wall mount slim 432 EUR 99*