Based on the Cognitive Processor XR, the unique controls XR Backlight Master Drive-Technology at Z9K Precisely the latest mini LED backlight from Sony and thus ensures fantastic brightness. The result is an unprecedented dynamic range with brilliantly bright highlights, impressively deep blacks and wonderfully realistic midtones - almost without reflections or haze around bright areas. XR 8K upscaling ensures entertainment in near 8K quality, regardless of content and source. Sony's Cognitive Processor XR uses large amounts of data and intelligently restores lost structure and detail, so users always enjoy authentic images.

These recent innovations help deliver the best, most immersive viewing experiences and keep directors' and cinematographers' intentions pure. In the case of films, viewers benefit from the optimized Acoustic Multi Audio-Technology, thanks to which the sound precisely follows what is happening on the screen. In addition, the Z9K shines with a number of new functions that further improve home entertainment and adapt it to individual wishes. That's right Netflix Adaptive Calibrated Mode^1,2 The image processing automatically adapts to the lighting conditions in the room in order to always display films and TV shows as intended by the producers. The new calibrated mode of BRAVIA CORE automatically adjusts the image settings to better suit the filmmaker's vision.³ In addition, the televisions of the Z9K series "Perfect for PlayStation 5"⁴, offering two exclusive features for PS5 – Tone mapping with HDR automatic⁵ and the automatic genre picture mode⁶.

In addition, this year Sony is introducing a special new camera that can be connected to the TV: The BRAVIACAM⁷ recognizes where the users are in the room and adjusts the picture and sound perfectly to their position. In addition, the BRAVIA CAM offers gesture control, a video chat function and many other entertaining new viewing experiences.

With increasing demand for even larger television screens, resource and energy consumption may increase. However, Sony is committed to sustainability and creating efficiency gains, from development to the viewing experience. As part of its global environmental plan “Road to ZeroBy 2050, Sony aims to reduce the environmental impact of all of its products and business activities to zero over their entire life cycle, thereby contributing to a sustainable society. In line with these goals, Sony has incorporated many of its in-house developed recycled plastics into its 2022 TVs SORPLAS used. Thanks SORPLAS⁸ Sony has been able to increase the amount of recycled material without sacrificing design and durability and reduce the total use of virgin plastic by up to 60%⁹ – an amount equivalent to around 140.000.000 CDs. Another plus: the new one BRAVIACAM by Sony detects when users are no longer in front of the TV and then dims the screen to save energy.

8K Mini LED TV BRAVIA XR MASTER Series Z9K – the highlights:

• Cognitive Processor XR: The Cognitive Processor XR takes picture and sound to a new level. Sony's revolutionary processor built into BRAVIA XR TVs reproduces all content as people see and hear it. This ensures a fascinatingly realistic television experience. All image elements are optimized using cross-analysis, especially in the area of ​​the main focal point. The images are characterized by natural depth, exceptional contrasts and beautiful, vibrant colors.
• Acoustic Multi Audio uses four frame tweeters positioned at the top and sides of the TV to boost directional sound sources. Picture and sound harmonize perfectly with each other, making the home cinema experience even more impressive.
• 360 spatial sound personalizer: This technology makes it possible to hear perfectly optimized spatial sound when a BRAVIA XR TV¹⁰ used in combination with neckband speakers such as Sony's SRS-NS7 or select Sony headphones. Only a minimum of configuration is required. Special apps personalize the cinema sound field by analyzing the user's individual ear shape.
• Even better sound with Sony audio products: The new BRAVIA XR TVs from Sony combine beautifully with a range of Sony audio products, such as the Home Theater System HT-A9 or the sound bar HT-A7000. 360 spatial sound mapping, a new dimension in surround sound technology, is the latest addition to the HT-A7000 and HT-A5000 models.¹¹ 360 Spatial Sound Mapping calibrates the sound for each living space, creating an array of optimally placed phantom speakers for a wider and more intense cinema-like sound field. The function Acoustic Center Sync¹² ensures that a connected BRAVIA XR TV takes center stage in the 360 ​​Spatial Sound Mapping configuration of the home theater system or soundbar¹³. In this way, the sound is perfectly matched to what is happening on the screen.
• BRAVIACAM⁷: This groundbreaking new technology ensures that users always sit in the VIP seats with optimized picture and sound quality. In addition, BRAVIA CAM offers gesture control, video chat and many other fun new features.
• Ambient Optimization Pro: In combination with the BRAVIA CAM, the new BRAVIA XR TVs create an unprecedented viewing experience. The BRAVIA CAM recognizes where users are in the room and how far they are from the TV. So she can adjust the sound and picture settings perfectly.
• Google TV: Brings more than 700.000 movies, series, live programs and more from apps and subscriptions together in one place and sorts them seamlessly. Based on personalized recommendations, users can easily discover interesting programs and films and add them to a watch list. With the help of Google search, content can also be put on the watch list from a smartphone or laptop.¹⁴
• Remote control in high-quality design: The new premium remote control from Sony in aluminum design is easy to use thanks to simplified buttons and a backlight that provides clarity even in the dark. Cleaning is also effortless. And it no longer happens that the remote control disappears behind sofa cushions: Thanks to the finder function, users can locate it by voice command using a ring tone.
• BRAVIA CORE: BRAVIA CORE³ is a preinstalled video store. When purchasing a BRAVIA XR TV, buyers get up to ten movies to redeem and up to 24 months of unlimited streaming. BRAVIA XR technology, Pure Stream¹⁵ and IMAX Enhanced ensure breathtaking images and expressive sound for all content. In the calibrated mode of BRAVIA CORE films are automatically adjusted to the optimal picture settings - for a truly exceptional home cinema experience. The app will gradually be expanded to include additional functions. In 2022, BRAVIA CORE will be available in more than 75 countries.
• Netflix Adaptive Calibrated Mode: A new rendering mode that uses Sony's BRAVIA XR ambient light sensor to ensure producers' intentions are maintained in all lighting conditions. Sony is working closely with Netflix on this feature. This allows viewers to enjoy Netflix content with accurate color reproduction, smooth contrast and realistic movement, whether they are watching in a dark or well-lit environment.¹
• Perfect for PlayStation 5: Combined with a PlayStation 5, the BRAVIA XR TVs stand for a fantastic gaming experience. Only BRAVIA XR TVs are able to automatically adjust the picture to the best settings for the PlayStation 5, both when gaming and watching movies. The breathtaking picture and sound quality always puts the user right in the middle of the action. And with 4K/120fps over HDMI 2.1, Sony TVs ensure smooth and clear movement for responsive gaming.⁴
• Commitment to Sustainability: Sony is committed to sustainability, from the development process to the viewing experience. SORPLAS, a 99% recycled plastic material developed by Sony, is used on selected models this year. As a result, the consumption of new plastic can be reduced by up to 60%⁸ be lowered. In addition, Sony has reduced the size of the TV's packaging by around 15% and significantly reduced both the ink used (by around 90%) and plastic (by around 35%).⁹ In addition, the BRAVIA CAM detects when the viewer is no longer in front of the TV and then dims the screen to save energy. To learn more, please visit:

TV model	Retail price	Availability (pre-order)
XR-75Z9K (75 inch / 189 cm) - Mini LED TV	7.999,00 €	from 22.08.2022
XR-85Z9K (85 inch / 215 cm) - Mini LED TV	11.499,00 €	from 22.08.2022

8K Mini LED TV MASTER Series Z9K (85 and 75 inch) features:

• The Cognitive Processor XR mimics the way people see and hear, delivering a revolutionary viewing experience that immerses viewers in their favorite content.
• XR Backlight Master Drive precisely controls the latest mini LED backlight from Sony and ensures exceptional contrast with high brightness and deep black tones.
• The combination of XR Triluminos Pro and XR Contrast Booster 20 enables billions of colors to be displayed with exceptional black contrasts.
• X Anti Reflection minimizes flare for a distraction-free viewing experience.
• X Wide Angle keeps colors looking vibrant and realistic from every angle while preserving more color and brightness.
• BRAVIA CORE with calibrated mode³
• Acoustic Multi Audio uses four frame tweeters positioned at the top and sides of the TV to boost directional sound sources. Picture and sound harmonize perfectly with each other, making the home cinema experience even more impressive.
• Acoustic Center Sync optimizes the sound output of TV and soundbar and thus the listening experience.¹²
• BRAVIACAM⁷ and Ambient Optimization Pro
• Quick access to a variety of content and services with Google TV¹⁴
• Speakerphone
• Premium remote control
• The minimalist one slate design with seamless edge binding and a single pane of tempered glass doesn't distract viewers, allowing them to fully immerse themselves in the viewing experience.
• The 3-way multi-position foot gives users a choice: the narrow setting is suitable for smaller spaces, the standard setting minimizes distractions, and the soundbar setting elevates the TV to allow for the integration of a soundbar system.

TV & Soundbar Cashback Promotion 

On August 22, 2022, Sony is launching a cashback campaign for selected BRAVIA TV Premium devices, as well as soundbar and soundbar accessory devices. Depending on the product, end customers can secure cashback of up to 2.000 euros as part of the campaign. If you buy participating TV campaign devices and a soundbar or a soundbar and soundbar accessories at the same time, customers will receive an additional cashback amount.

Further information on the conditions of participation and the process of the TV & Soundbar cashback campaign: https://www.sony.de/cashback/braviaentertainment2022

¹ Upscaled, simulated and optimized 8K images are content dependent.

² Netflix membership is required. 4K Ultra HD availability depends on individual Netflix subscription plan, internet service provider, device capabilities and content availability. www.netflix.com/termsofuse

³ Buy a suitable TV and register for BRAVIA CORE by 23.02.2024/XNUMX/XNUMX. Number of titles, credits, redemption/viewing periods and selection vary by TV model and are subject to change. Eligible TVs and conditions at: https://www.sony.net/bravia-core. BRAVIA CORE streaming membership required. The network services, content, operating system and software of the product may be subject to separate terms and conditions or those of third parties. They are subject to change, interruption or discontinuation at any time and may require payment of fees, registration and provision of credit card information.

⁴ Input lag measured through 4K/120fps gaming HDMI input. Deviations may be possible in real time or depending on the specific conditions of use. Game titles that support 4K/120 fps are required.

⁵ Tone Mapping with HDR Automatic - Software updates for the PlayStation 5 and the TV are available automatically or must be initiated by the user. To enable Tone Mapping with Auto HDR, the feature must be enabled when the TV and PS5 are paired for the first time. Otherwise, the TV and PS5 will need to be disconnected, a factory reset performed, and then the feature enabled during the initial setup. The function is only supported when PS5 and TV are directly connected. Applicable models: all BRAVIA XR models, X85K, X85J, X80K, X80J, XH90.

⁶ Automatic genre picture mode - Software updates for the PlayStation 5 and the TV are available automatically or must be initiated by the users. This feature is available when Auto Picture mode is enabled on the TV and is only supported when the PS5 and TV are directly connected. Applicable models: all BRAVIA XR models, X85K, X85J, X80K, X80J, XH90.

⁷ In addition to video chat, other BRAVIA CAM features are available via a firmware update.

⁸ The recycling rate refers to flame-retardant materials. The recyclable material used for the TV may vary depending on the model size.

⁹ Saving compared to FY18. The 60% savings products are only available on certain models and in certain regions.

¹⁰ The 360 ​​Spatial Sound Personalizer requires the included transmitter (WLA-NS7) and a separately sold BRAVIA XR TV.

¹¹ Requires a software update for 360 Spatial Sound Mapping on the HT-A7000 and HT-A5000.

¹² BRAVIA Acoustic Center Sync mode is compatible with the following model series: Z9K, A95K, A90K, A80K, X95K, X90K, Z9J, A90J, A80J and X95J. The product availability depends on the country.

¹³ Optional wireless rear speakers are sold separately for the HT-A7000. The optional rear speakers may not be available in all countries and regions.

¹⁴ To use the TV, users must comply with the Google Terms of Service (http://www.google.com/policies/terms/), the Google Play Terms of Service (https://play.google.com/intl /en-US_us/about/play-terms/index.html) and agree to Google's privacy policy (http://www.google.com/policies/privacy/). Users must be connected to a Google Account to use certain advertised features, including voice control to activate linked apps, and to install certain apps and operating software during setup. If the TV is used without connecting to a Google account, only basic TV functions and certain apps can be used. An 802.11 home network is required for wireless networking (802.11n recommended). The network services, content, operating system and software of this product may be subject to different terms and conditions or the terms of third parties. They are subject to change, interruption or discontinuation at any time and may require payment of fees, registration and provision of credit card information. Apps must be compatible with the TV. App availability depends on region and device. Google TV is the name of the software for this device and is a trademark of Google LLC. Google is a trademark of Google LLC.

¹⁵ Users need to set up a broadband network environment. The Pure Stream setting is disabled by default and must be enabled in the BRAVIA CORE settings. When Pure Stream is enabled, BRAVIA CORE enables streaming between 30Mbps and 80Mbps. In order to be able to use Pure Stream with 30 Mbit/s, an internet speed of at least 43 Mbit/s via WLAN is required. An internet speed of at least 80 Mbit/s via WLAN is required for Pure Stream in the highest quality with 115 Mbit/s. Subject to network operator restrictions on video streaming, BRAVIA CORE automatically selects the best bitrate, with adaptive streaming functionality based on available internet speed.