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IMAX Enhanced - Sony extends its commitment

IMAX Enhanced - Sony extends its commitment

Sony Pictures Entertainment (SPE), DTS, Inc., a wholly owned subsidiary of Xperi Inc. , and IMAX Corporation today announced a significant expansion of the IMAX Enhanced® ecosystem. SPE has committed to releasing several new IMAX Enhanced format titles during their respective home entertainment time slots over the next few years.

IMAX Enhanced technology is the only way to experience the distinctive picture, sound and scale of IMAX outside of a theater. It combines exclusive IMAX digitally remastered 4K HDR content and DTS:X® premium audio, delivered across high-end consumer electronics and streaming platforms.

The IMAX Enhanced program expands its offering of premium content for consumers worldwide with new titles in 4K HDR with IMAX proprietary digital remastering (DMR), exclusive expanded aspect ratio (select sequences) and IMAX Signature Sound by DTS, including Whitney Houston: I Wanna Dance with Somebody, A Man Called Otto, Madame Web, Gran Turismo, Spider-Man™: Across the Spider-Verse and The Equalizer 3 to name a few. These include exclusive IMAX Enhanced and DTS:X UHD boxsets (titles to be announced). IMAX Enhanced releases will continue to be available in Europe, North America and Asia Pacific.

“Our commitment to the IMAX Enhanced program remains unbroken, with numerous additional titles from the legendary SPE catalogue, as well as select new theatrical films, for premium home entertainment. The success of our first deployment of SPE content in IMAX Enhanced format has shown us that our viewers want more of this superior quality in their homes. Today's agreement reinforces SPE's belief that IMAX Enhanced can deliver a quality viewing experience to discerning consumers.

Pete Wood, Senior Vice President, Digital Sales, Distribution, SPE.

“Today's announcement is the latest milestone for IMAX Enhanced as Sony Pictures Entertainment, IMAX and DTS continue to work together to redefine high-quality entertainment experiences at home and beyond. Streaming and Consumer Technology, IMAX Corporation. "We look forward to creating new values ​​for viewers around the world by offering the most popular current and future SPE films in the most immersive viewing experience possible."

Vikram Arumilli, Senior Vice President and General Manager

“DTS is dedicated to creating exceptional experiences, whether at home or on the go. Experiencing a film with DTS sound gives the viewer the feeling of being part of the story - and is an unforgettable experience. Coupled with the unmatched visual experience of IMAX, this ecosystem takes fans to new heights. It truly is a fantastic opportunity for both parties to continue working with SPE and IMAX to bring exceptional experiences into the home for consumers.”

Bill Neighbors, Xperi's Chief Content Officer

Available on popular streaming platforms worldwide, the IMAX Enhanced format uses the latest digital remastering technology developed by IMAX to deliver ultra-vivid 4K HDR images with stunning color and contrast. Select IMAX Enhanced content features IMAX's signature expanded aspect ratio, providing up to 26% more picture. IMAX and DTS have also partnered with award-winning Hollywood sound mixers to use a special variant of DTS:X codec technology that enables IMAX's cinema-quality sound experience on consumer devices. To ensure optimized playback of IMAX Enhanced content, the two companies have also introduced an IMAX mode on select certified devices that has been carefully calibrated to deliver the best viewing and listening experience, whenever and wherever consumers desire .

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